
The Problem
Every organisation is constantly making decisions. From big strategic choices about products, markets, M&A, to everyday operational decisions, hiring, and procurement, your organisation’s success or failure is the sum of all its choices.
How do you overcome the inherently flawed nature of human decision-making?
How do you overcome groupthink and other social dynamics?
How do you prioritise effective outcomes over conventional wisdom?
How do you ensure your organisation makes better decisions?
The Behavioural Approach
A better understanding of how humans really make decisions is crucial to improving those decisions.
Much decision-making is very far from the careful, rational calculation we often like to imagine, and environment plays an outsized role in influencing many decisions.
In the words of Nobel Laureate Daniel Kahneman: “an organization is a factory that manufactures judgements and decisions”.
Understanding that fact, and knowing which levers to pull to influence the decision factory, is key.
Together we’ll use a practical approach to:
- Identify & avoid common pitfalls in organisational decision-making
- Create the conditions for more rational, more objective decisions
- Increase psychological safety & encourage constructive challenge
- Flip the switch & use creative thinking instead of pure rationality
Solutions
Inspire, entertain, and educate your team with an engaging Keynote.
Quickly understand barriers and design practical interventions to shift behaviour with the 1-day Behaviour Lab.
Go deeper to really understand what shapes behaviours in your team and what’s stopping change, and develop an intervention plan and a measurement approach with a 4-week Behaviour Sprint.
Learn More

Read more about how a better understanding of humans and human behaviour can improve organisational decision-making in James’ latest book, “BS At Work”.

Listen to The B-Word podcast episode with Rory Sutherland, “Dylanomics”.
